Download Neuroenology How the Brain Creates the Taste of Wine Gordon Shepherd 9780231177009 Books

Download As PDF : Neuroenology How the Brain Creates the Taste of Wine Gordon Shepherd 9780231177009 Books

In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in Neurogastronomy How the Brain Creates Flavor and Why It Matters, that creating the taste of wine engages more of the brain than does any other human behavior. He clearly illustrates the scientific underpinnings of this process, along the way enhancing our enjoyment of wine.

Neuroenology is the first book on wine tasting by a neuroscientist. It begins with the movements of wine through the mouth and then consults recent research to explain the function of retronasal smell and its extraordinary power in creating wine taste. Shepherd comprehensively explains how the specific sensory pathways in the cerebral cortex create the memory of wine and how language is used to identify and imprint wine characteristics. Intended for a broad audience of readers―from amateur wine drinkers to sommeliers, from casual foodies to seasoned chefs―Neuroenology shows how the emotion of pleasure is the final judge of the wine experience. It includes practical tips for a scientifically informed wine tasting and closes with a delightful account of Shepherd's experience tasting classic Bordeaux vintages with French winemaker Jean-Claude Berrouet of the Chateau Petrus and Dominus Estate.

Download Neuroenology How the Brain Creates the Taste of Wine Gordon Shepherd 9780231177009 Books

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Product details Hardcover 224 pages Publisher Columbia University Press (November 22, 2016) Language English ISBN-10 0231177003

Neuroenology How the Brain Creates the Taste of Wine [Gordon Shepherd] on . In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience Gordon Shepherd,Neuroenology How the Brain Creates the Taste of Wine,Columbia University Press,0231177003,Beverages - Wine Spirits,Life Sciences - Neuroscience,Food - Sensory evaluation,Food;Sensory evaluation.,Wine tasting,Wine tasting.,COOKING / Beverages / Alcoholic / General,Cooking/Beverages - Alcoholic - Wine,Cooking/Essays Narratives,General Adult,MEDICAL / Neuroscience,Nature/Animals - Mammals,Non-Fiction,SCIENCE / Life Sciences / Neuroscience,Science,Science/Life Sciences - Neuroscience,Science/Math,Science/Mathematics,UNIVERSITY PRESS,United States

Neuroenology How the Brain Creates the Taste of Wine Gordon Shepherd 9780231177009 Books Reviews

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