PDF The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers M Fisher M Abbott Kalle Lyytinen 9781137348913 Books
Download As PDF : The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers M Fisher M Abbott Kalle Lyytinen 9781137348913 Books
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
PDF The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers M Fisher M Abbott Kalle Lyytinen 9781137348913 Books
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The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers [M. Fisher, M. Abbott, Kalle Lyytinen] on . To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. M. Fisher, M. Abbott, Kalle Lyytinen,The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers,Palgrave Macmillan,1137348917,Consumer Behavior - General,Development - Business Development,Marketing - Research,Business,Consumer behavior,Consumer behavior.,Customer relations - Management,Customer relations;Management.,Customer relations_Management,Development economics,E-business,E-commerce,Electronic commerce,Management science,Marketing,Marketing.,B,BUSINESS ECONOMICS / Consumer Behavior,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / Development / Business Development,BUSINESS ECONOMICS / Development / General,BUSINESS ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce),BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Marketing / Research,BUSINESS ECONOMICS / Public Relations,Business,Business Economics,Business Economics/Development - Business Development,Business Economics/E-Commerce - Internet Marketing,Business Economics/Marketing - Research,Business / Economics / Finance,Business/Economics,Consumer Behavior - General,Consumer behavior,Consumer behavior.,Corporate Communication/Public Relations,Customer Relationship Management,Customer relations,Customer relations - Management,Customer relations;Management.,Customer relations_Management,Customer services,Development - Business Development,Development Economics,Development economics emerging economies,E-business,E-commerce,E-commerce business aspects,Electronic commerce,Great Britain/British Isles,How-to/Do-it-yourself,Management,Management science,Market Research/Competitive Intelligence,Market research,Marketing,Marketing - Research,Marketing.,Non-Fiction,Palgrave Business Management Collection,Professional,Public relations,Sales marketing,TEXT,Wirtschaft / Werbung, Marketing,e-Business/e-Commerce,innovation; Online PR; Service,innovation;Online PR;Service,BUSINESS ECONOMICS / Consumer Behavior,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / Development / Business Development,BUSINESS ECONOMICS / Development / General,BUSINESS ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce),BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Marketing / Research,BUSINESS ECONOMICS / Public Relations,Business Economics/Development - Business Development,Business Economics/E-Commerce - Internet Marketing,Business Economics/Marketing - Research,Business / Economics / Finance,Customer relations,Management,Business Economics,Business/Economics,Customer services,Development economics emerging economies,E-commerce business aspects,Public relations,Sales marketing,Market research,Wirtschaft / Werbung, Marketing
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